Hayley Kassel

Hayley Kassel is a Los Angeles based Professional Makeup Artist specializing in Beauty, Editorial, and Commercial Makeup. Originally hailing from Chicago, she attended Columbia College for Directing and Editing in Film.  Taking that passion for creating a story through a different means, makeup artistry sprang into her life.

Now residing in Los Angeles, Hayley is known for her clean beauty and glowing skin looks.  Working on campaigns for brands such as BECCA Cosmetics, Fenty Beauty, ColourPop, Kopari, ALGENIST, and Allure Bridals to name a few, her desire to create just keeps growing. Hayley believes makeup is an art form, not just something women do for vanity. Makeup has always been a passion for Hayley; makeup should be different, it should be fun and a way to express ones self on a daily basis. Hayley’s aim through her social media platforms is to make WEARABLE Makeup looks.

“I believe makeup is an art form, not just something women do for vanity. Makeup has always been a passion of mine; makeup should be different, it should be fun and a way to express ones self on a daily basis. My aim on youtube is to make WEARABLE Makeup looks.” Hayley tries to make her tutorials as accessible as possible to everyone making the steps as easy as possible to follow and always giving  different options for various levels of makeup application!

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